- WHO – Nadine Baggott a beauty presenter and journalist for Hello!, The Daily Mail and Marie Claire Health and Beauty, who appears regularly on This Morning and The Titchmarsh Show.
- WHAT – The Beauty Know It All, a You Tube channel for women who believe that age is no barrier to looking good and feeling great.
- WHY – Because you shouldn’t believe all you read about beauty - I can help you sort the facts from fiction, the good from the bad and the hyped products from the hero products worth buying.
- WHEN – After 25 years in the business it all come to this, right now.
WHERE – #TheBeautyItKnowItAll YouTube
Main Photos - Elisabeth Hoff
Hair - Herman Ho
Makeup- Aly Hazlewood
Introduction Video - Daniel Ward
Website - The Dahlia Code